thats an somewhat old rev kit, afaik ... for 359 bucks? way overpriced. All innovatek stuff is, btw. But then again, so is the Koolance, and so forth.
Alphacool has, imo, better blocks, rads and alot cheaper.
Still, in the end, expensive.
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Crazy stuff. Usually if your product is no better than the other guys you could not get away with charging $300 more for it.
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Doesnt that happen all the time? It's called marketing.
Else, stamp it with the "exclusive" thing.