Well, I can tell you that Zerex Super Coolant is also pink in color but I have Never used it so I don't know if it is good or bad. I dont recall anyone posting the pro's or Con's of that product.
As Far as your choice in Chipset coolers, There has been a ton of dicussion on these boards and a few others.
Read that thread it didnt start as a discusion about NB's but it went that way for a while
LINKY