In other words, he doesn't give a crap because MadShrimps is plugging DangerDen's products and that's free advertisement as far as he's concerned. Enough impressionable morons read that site, I'm sure DangerDen has done quite well by letting the 'reviewer' examine their products.
Despite the ProCooling criticism of MadShrimps reviews, Bill should probably get a 'review' of the entire line of Swiftech products done up by them. I don't think Swiftech has anything to worry about, because every review has been unadultered praise. Morons will buy Swiftech products because MadShrimps says they're the best thing since titties and beer, and the educated will buy Swiftech products because they're well engineered and perform better than DangerDen products (when used in a correctly configured system).
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