Can imagine...! Explains (predictably) your silence in terms of data being published since you started at Swiftech... and answers a few questions from a while ago too ;)

Look forward to it, altho I can loosely predict the outcome at the moment, hence our own R&D work for the past 6 months... again of which you're well aware... :D Twas all getting a bit stale...

I'm enjoying this game at the mo...! At the end of the day, it can only serve to make better rads available to the public, with the data to back them up so that folks can put their confidence in them. S'still a shame you're not allowed to do any independant work anymore tho :(

Neither... the part of the community that likes cold hard facts, no matter which genre they fall into... which has the added advantage of including big businesses. The presentation of the facts (thanks to BillA) landed ThermoChill their contract in cooling laser eye surgery systems. They would have gone with another rad, if any other company could produce the data required for them to make their decision. As it goes, at the time the only rads with comprehensive technical data available for them were ours...

Same goes for folks like Asetek and the big OEMs who currently bundle HWLabs products. To land that kinda contract required data and figures, not just reputation and heresay.

Independant companies knocking out their kits don't want figures, just want to beat the price of joe blogg's kit... hence you see the Chinese rad popping up everywhere... it's cheap. For a particular part of the market, cheap wins. For other parts, it doesn't. For some parts, most expensive wins (designer label crowd).
It's easy to bundle the Chinese rad with the-usual-suspect pumps, and a decently performing block and have quite a tidy kit out there that beats the competition when it comes to pricetag. It's not so easy proving it's performance. Therefore, you cannot guarantee it's performance.

If you want guaranteed performance, which is the market we're looking at, you HAVE to have facts and figures on which to base that guarantee. We can say a HE120.1 WILL remove 200w if certain conditions are met, and we can define those conditions. Without the figures, that WILL becomes a MAY. Some people want more than maybe-s, and those people are the ones that ThermoChill would prefer as customers. They're the ones that tend to know a) what they want and b) what they're talking about and c) what they're doing.

am extremnely glad to hear of that outcome
I would that all who 'invest' in the characterization of their products have success
- and those riding the coat tails fail

but rads are simply more difficult to test
is not the same shit happening with wbs ?

Glad to hear that you are still tweaking for the value you deliver to the customer instead of just the manufacturing price. Having seen some of the discussions on what it takes to meaningfully test a radiator... I very much appreciate the work you are doing.

What will this cat and mouse game bring to consumers and industry?
New products, more investment in R&D, ultimately innovation?
Right now it seems that manufacturers are keen to select some designs, evaluate the expected performance and buy the rights for a particular block or whatever, instead of coming out with something new.
In some cases even copy or adapt the design.
Saves a lot of effort, and if the product already earned the people's reputation for quality or performance the numbers play a secondary role.

Furthermore, if a manufacturer boasts some performance claim he has to back it up, but if he plays a low profile and keeps his mouth shut while selling loads, no questions are asked by anyone, even the buyers.Strange?

Economical survival and low cash to invest in R&D, is a serious limitation of new developments.
Opening subsidiaries in China and contracting there proves that the only concern is economics and the sales numbers. Then China behaves like another imitator and everybody yells.

A second "NAFTA"?

words in the wind jag
you seem to be posting about which you do not know

Marci is posting re his new rads
Willie is posting re his new rads
Swiftech is posting re their new rads
no mfgr ignores economics
and there will always be consumers who select based on price alone
- only engrs refuse to buy a product w/o specs

I suggest you answer your own post