I dunno both companies seem to have done some things that are anti-consumer (and anti-reseller) in the past.
I will say that JCViggen being employed at NVentiv and remaining active in the running/content of xtremesystems is a bad idea. Contrast that with Bill Adams' relationship with overclockers.com; Bill handled that much more professionally.
So people are surprised that temperatures are misleading/incorrect? Look at the Koolance water cooling kits while you're at it