From someone who sells four different AV vendors' products, I'd recommend Trend. Or possibly Panda, though they're the company I have the least experience with.
Then again, I have less exposure to "this AV product detected/removed this virus better than that one" than each vendor's support policy and pricing structure. In those terms, Trend and Panda (i believe) are the only ones I sell who have not yet started charging for tech support. Norton and McAfee charge $2.95 a minute. Trend's pricing structure is, I think, the least "greedy". Their product also seems to have fewer problems with software/hardware conflicts than the others, but I'm not sure that's accurate due to the differences in volume I see from that product compared to the other vendors.
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