I wouldn't read too much into the shift from AthlonMB to AMDMB to PCPerspective. As you said they'd like to make a living off their work and having a name that is synonymous with "fanboy" isn't the best way to do so. We are fortunate in that no one who works at Procooling has any plans to try and make money off the site. Fortunate because it helps with objectivity, and fortunate because there's no money in it
