Well, on one point I agree with Cathar - it can be compared to buying a gold watch, and if the design is outdated then it's a bad choice.
On the other hand this "watercooling market" is a mix of DIY and technical knowledge, therefore if you don't grasp them both you're more likely to buy a product if the PR advertising is good.
If silver is better than copper, them maybe the results will be better.
Finally in Europe (where I'm at presently), the german manufacturers abound.
Swiftech doesn't hold well due to a french distributor that most of the times has no stocks, a Little River block is also very expensive to buy from Australia due to taxes, insurances and so on, Danger Den and D-TEK can be found but not in large quantities.
Also bear in mind, that it's not widely accepted that higher flows are an advantage in terms of results, and people ask themselves if it's worth, from a standpoint of cost vs. performance to upgrade all the setup just to gain 1ºC.
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