Let's say you are an owner of a business and need an employee to do a spacific job that takes spacific skills and knowledge. Would you hire anyone that was up to working for you or would you screen the people for who could do the job right the first time?
Or if you were to subcontract a job out to another company/person. Would you hire a guy off the street who can show no skills or knowledge of the job that you need done? Or would you search for a company/person that can prove they/it is capable of doing the job right.
Either way these people are representing your business by the work they do for you. Because in the end your name is put on the work that was done even though someone else did it. Your reputation is on the line.
I deal with this everyday at my real job. The company I work for is a sub-contractor and a contractor. The only reason we do ALL of the Costco Wholesale gas station canopies in the USA is because our work is quality and in the end our work represents Costco. Costco dosn't want some halfassed company making a half assed product that represents their company. It makes them look bad.
Now put that perspective in your tech site. Do you want someone writing a review on something they obviously have no knowledge of nore have any idea how to do properly?
The problem with these tech sites is the editors know less about the subject than the reviewers do. How are they supposed to edit something that they know nothing about?
Hey the evidence speaks for itself before anyone wants to complain about this post.