"I'd much prefer to be giving my heater-core money to a company that's going to use at least a tiny bit of it for waterblock R&D."
you may be a population of one who expresses that thought in the marketplace
who is doing R&D ? gimme a list
the 'luxury' of R&D comes with economies of scale,
now we will see the onslaught of larger cos who have a budget for R&D, advertising, and loss-leader pricing to capture market share
bad times for small mfgrs
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