I think the Thermalright XP120 and Zalman CNPS7700-Cu are real competition for mass market budget water cooling, and I don't think that is a bad thing. Top end WB makers aren't going to be hurt by them, but the people who are currently paying $100 for cruddy watercooling will be able to get the same temperatures and less noise from a $50 heatsink + 120mm fan. Two things can come of this, both of which seem like good things to me: 1) Companies that make watercooling kits that aren't better than 120mm fan HSFs have to drop out of the market or 2) they improve their products to compete.
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If not, why not?
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