Of course low performance WC kits will have a negative effect on WC'ing. We all should know how things spread around like wild fire. One guy buys a kit and get higher temps than his previous air cooling and throws the kit away and the rest of his life he will be telling people that water cooling is a joke gimmick.
A little off topic I built all my families computers and wouldn't think of putting water cooling in any of them. Mainly because there is no reason to. Even with today's high heat CPU's air cooling is plenty good for an overclocked or even mildly overclocked computer.
Another thing slowing down water cooling is the lack of faster new CPU's. CPU's seem to be leveling off on speed in the last several months. Overclocking is not so good from these new chips. And now the CPU manufactures are re-inventing their strategy to make CPU's use less power and still perform well, and they are. Look at the mobile AMB CPU's. They are pretty bad ass for the power they use and some desktop manufactures are using them. Look at VIA. They got a 1gig CPU that runs on, IIRC, 3 watts.
I see chip makers making lower power using CPU's instead of making chips require water cooling. When "water cooling required" is printed on AMD and Intels packaging then it will be main stream. I will continue to say that day will never come. What has been going on in the chip industry lately backs it up somewhat so far.
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