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Originally Posted by AngryAlpaca
But is that the main issue? I posted a couple threads at EOCF on "Why aren't you watercooling?" and the number one issue is price. #2 (for Intel, at least) is that "my temperatures are good" (I didn't try disputing it as that would've gone nowhere) #3 is difficulty in setting up and leaks doesn't come until after that.
I'd imagine that Swiftech users have a slightly different outlook than those people over there so leaks is probably a bigger issue for you than a DIY.
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Its hard to argue about the motives of a "majority" of people - I'm sure there are many different mindsets. While I agree that price is always an issue, my personal experience leads me to believe that reliability / leaks are the #1 turn off for watercooling.
I have many high end enthusiast friends that are nearly ready to take the next step and WC. They want to but it always comes back to the leaks / potential problems.
From an "average consumer" standpoint, they don't care whats in the computer. They go an buy a dell or a gateway or what have you (even an apple.) Price is only thought of in general terms - ie. this is a $2,000 computer. Most of them can't talk intelligently about bus bandwidth or video card performance. The "mass market" isn't sure what AA is, doesn't know how it impacts things, and doesn't really give a damn as long as the computer works.
The swing for mass market consumers, IMHO, is going to be a a worry-free LOW NOISE cooling system. They will pay extra to get the fan noise out if they never have to clean it or worry about checking the water level. Most of them won't care much beyond that.