I think that has something to do with the cooling solutions though - ATI is using a much smaller (1/2 the size) heatsink. If it runs only slightly hotter with a much smaller heatsink, that suggests lower heat output. Don't remember the exact stats, but someone measured power consumption on X800 and 6800 cards - under load the 6800 was pulling ~50w more than the X800.
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If not, why not?
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