Not queer at all. It makes much more sense than most other ideas, but it may also take a LOT of time. If it got big enough with enough support (users, resellers and mfgs) it'd have a huge effect and would change a lot of things...
I'd hardly call the Reserator attractive (big piece of anodized aluminum... no thanks) but it does seem to satisfy the European watercooling incentive, being fan free and all.
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