my inclination is to go in 2 directions:
tolerable noise (34dBA) with the performance that results,
and low noise (as low as possible, but understand what performance is foregone)
I don't think JoeC is in a position to 'move' the market as I do not believe he has so detailed an understanding,
(this is based on the 2 rad reviews done to date, too much is missing)
in any case it is only where the knowledge lies, coupled with the mfgn capability, that will cause new products to be; not done at the JoeC level
understanding that low cost DIY will always be heater core land, the only remaining market is:
space constrained
noise constrained
looking for more bling than a heater core can deliver
what is needed is a plot of dissipation vs. dBA, among other things
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