I'm in agreement with HAL here (I think everyone is). Asetek is just getting some mileage on the name built by "real" vapochills. I will conceed that the variable positioning of the HSF is an innovative feature.
Looks heavy...
Looks ugly...
Asetek won't get any of my business from this product. I doubt that the performance would be substantially better than a thermalright xp-120, or an xp-90. The sad fact is that they will get a lot of business by just duping people with the name. WOW! That gets me pissed off.

It's almost as bad as thermaltake making money off of oddly shaped "rocket" coolers.