Performance is not linear to surface area.
Check out BillA's
http://thermal-management-testing.com/ThermoChill.htm.
HE120.1: c/w = 0.039
HE120.2: c/w = 0.024
You'd expect twice the performance from twice the SA, but you'd not get a C/W of 0.195, you'd only get 0.024.
So, a 15% to 30% improvement from only a 10% increase in SA is none too shabby.
A 120.2/BA sized core with the FPI and tube count Cathar proposes would show a true comparison, but then you'd also need to take noise into consideration...