Well it gets a little seedier than that IMO, the more I think about it.
Under the guise of an independent review site, over the last two years JoeC has been receiving free competing manufacturer equipment with which to conduct competitive analysis for a product that has been in development by himself. In fact, his testbed is largely the result of freely donated time, equipment and efforts by various people.
What nascent (upstart) manufacturer wouldn't love to freely receive competing products with which to assess one's new products against in order to find a market for it, and position it appropriately?
Some people may call it clever. I call it something else.
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