"exactly WHO is innovating"
Well this is 100% clear to me, or anyone else for that matter.
Cathar- Storm water block.... nothing like it I know of before
Laing Pumps - "D" series of pumps, again nothing like mono bearing set up before
US- Mag pumps, first outer rotor suspended design
Swift- First blow mold injected reserve
Dyson vac- I know off topic, just bought one and think there very "cool"

etc
Innovation is clear to most people, as is "cloning" ?