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Which part of the community?
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Neither... the part of the community that likes cold hard facts, no matter which genre they fall into... which has the added advantage of including big businesses. The presentation of the facts (thanks to BillA) landed ThermoChill their contract in cooling laser eye surgery systems. They would have gone with another rad, if any other company could produce the data required for them to make their decision. As it goes, at the time the only rads with comprehensive technical data available for them were ours...
Same goes for folks like Asetek and the big OEMs who currently bundle HWLabs products. To land that kinda contract required data and figures, not just reputation and heresay.
Independant companies knocking out their kits don't want figures, just want to beat the price of joe blogg's kit... hence you see the Chinese rad popping up everywhere... it's cheap. For a particular part of the market, cheap wins. For other parts, it doesn't. For some parts, most expensive wins (designer label crowd).
It's easy to bundle the Chinese rad with the-usual-suspect pumps, and a decently performing block and have quite a tidy kit out there that beats the competition when it comes to pricetag. It's not so easy proving it's performance. Therefore, you cannot guarantee it's performance.
If you want guaranteed performance, which is the market we're looking at, you HAVE to have facts and figures on which to base that guarantee. We can say a HE120.1 WILL remove 200w if certain conditions are met, and we can define those conditions. Without the figures, that WILL becomes a MAY. Some people want more than maybe-s, and those people are the ones that ThermoChill would prefer as customers. They're the ones that tend to know a) what they want and b) what they're talking about and c) what they're doing.