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When the SNR gets too low, we tend to just ban the noisemakers if locking a thread or two or deleting a few posts can't fix it.
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Remember that guy ////Wings\\\ ? lol. That was a lot of fun.
I like the blacklist/greylist idea. That would help the community a lot.
The reason I read MaximumPC is because they don't take sh!t from anyone. I've seen more negative reviews in their magazine than I have anywhere else. They would be a "greylist" reviewer. They try to be objective, it is just that their testing methodology (for anything thermally related) is flawed.
Idea: JD, Joe, or anyone else who has a test bench might consider contacting MaximumPC. How good would it be to have a "Procooling.com" section in there? I've got a couple of other ideas like this if anyone is interested.
In the end, manufacturers will get the reviews they want out of a handful of traffic/product sample desperate websites. Nothing we can do about that except black list them (though doing so could make the site liable). The trick is to find some media channel that has deep enough roots to weather any sort of legal storm a manufacturer could throw at them.