Thanks for the warm welcome, Joe, Kev & Brad! We are glad to be onboard as well.
jaydee116:
I see that you are trying to launch an online water-cooling store yourself, best of luck with that. However, soon you will realize how tough it is to compete and make a living on the Internet, and understand how small vendors like us prices our products. Trust me, I know lots of water-cooling shops on the net, and the margin they make is far higher/fatter than what we do here. We price our products based on our current inventory cost on each, and they are marked up no more than NewEgg.com would on the same products.
It's all about purchase volume & leverage in this business. With NewEgg.com, which is affliate with another big computer company: NuTrend.com, as well as a subsidiary of some distributor called AVS (I believe), which sells to resellers. They can buy 100-1000 times amount of each components they carry, than a little shop like PCNUT. Guess who is going to receive the absolute rock-bottom cost from manufacturers?
Also, products with highly volitile pricing like CPU & memory; if you can turn as quick & much as NewEgg, you can be more up-to-date with your price offerings. Often, our cost even going direct with various manufacturers, are higher than what NewEgg is offering direct to end-users. I can complain all I want to manufacturers, it does us no good, if we can't hand them big enough PO to rec'd the same pricing.
Believe me, I would love more than anything, to be able to compete price-wise against companies like NewEggs, Buy.COM, OutPost.COM, etc.; but the reality is that we can't, if we want to stay in business. The only reason that we are still alive & kicking today, is that we offer top-notch products & services for 6+ years (not many computer resellers on the net survived that long), only offer products we tested & believe in, and have a good customer base who appreicate the personal touch/care we offer.