Most large companies like to maintance a 40-50 percent gross margin. Hell M$ runs in the hight 50's. If you look at the cost of the machines and labor to make a waterblock, 50.00 is nothing. You must also realize that the price will stay high until it pays itself off (R&D/Development cost). You ever notice that last years video card typically ends up 50% less than when it was introduced once a newer model comes out? Why, because they have already paid themselves off and now are running on straight profit!!!
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