the thing you need to remember is that everyone is allready buying from caseetc, heatsink factory, kdcomp etc, and are happy with those places. You therefore need something unique over your opponents, which is why I think hardware + modding + cooling is a good scope. Instead of buying some stuff from DDen, some from KDComp, some from Caseetc, make it so you can buy a P4 2.2, Abit BD7, the ram, hdd, case, psu, pump, waterblock, led's, fans, cold cathodes, etc all in one store.
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2x P3 1100's at 1400, Abit VP6, 2x Corsair 256mb PC150 sticks, 20gb 'cuda ATA-III, 2x 40gb 'cuda ATA-IV in raid 0. 20" Trinitron. No fans
2x 2400+ at 2288mhz (16.0 x 143), Iwill MPX2, 2x Kingmax PC-3200 256mb sticks, 4x 20gb 60gxp in Raid 5 on a Promise SX6000. Asus Ti4200 320/630. Cooled by Water
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