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Lets compare a Celeron 1Ghz (66FSB) to a PIII 733Mhz (133FSB). The average user would automatically assume the Celeron was the faster processor when the PIII clocked WAY lower would cremate the Celeron;
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Well not really because the consumers also know which make and model works best.
And one of the reasons Intel holds the PC Market is because when OEMs tried and still try to incorporate Athlon based solutions into their product line up they found this:
1) Powering an Athlon solution means needing something more powerful then a standard 250W PSU (back in the PIII days). This cost more money, which in turn causes the consumer more money.
2) Heat output, you can't argue that AMD's processors put out way more heat than any Intel does. That means they have to incorporate more cooling into their boxes, this cost more money again, and is louder!.. The average P3 system back in the day when OEMs were tring Athlon's was a heatsink on the P3 and then duct work from the heatsink to the PSU Fan! Even Dell with their latest P4 systems do something similar except they have some more smaller fans that are quieter but push less air. You can't do that with an Athlon. Furthermore this leads to instability in the processor when it gets to hot, and to fix this problem, more fans better heatsinks would be needed, more money there, AND.... most of all, Consumers HATE loud PCs, they like it when they even have to secong guess if the machine is on.