I kinda have a split view:
If it actually sells more, then it's definately good for me.
BUT if I was the average Joe, and found out that the XP1700 wasn't 1700 mhz, I'd just say "Screw AMD, I'll stick with Intel, the brand I have seen in commercials"
Personally, I know the naming system, and it might even help me sell a few computers, and it does more accurately compare the speed to the Pentium.
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