Yes I know that people have watercooling rigs for more than practical reasons.
I mean it can be compared to people butting parts of a 747 and mellon launchers on their 90hp Honduh civics
but I do understand that looks means alot to people when it comes to their PC. Personally I look at it almost entirely from functionality and performance stand points.
I mean to me a efficient and well designed system whether it be air, water, or phase change all look damn nice