First off, I have to agree: we should watch our words when we talk about [H]. I think that the problem is that they are doing something half-a**ed where we'd do it right, before we'd do something like that but hey, that's our position, and anytime someone takes a position, there's bound to be someone out there that'll disagree. Such is the world.
2: I think that Kyle is probably a really cool guy to hang out with. If anything, he's getting some flack for not respecting some basic journalism ethics or processes. This is made clear when he challenges ProCooling to do better, rather than admitting that the block roundup article was limited (which is all we ever wanted him to do).
3: As far as I know (and someone correct me if I'm off), anyone can operate a business out of their own home, which is how I suspect BlueCooling got started. It is legal to operate a small business (without any kind of registration) as long as the revenue is less than a couple of thousand dollars. Once it exceeds that amount, the business must be reghistered, a tax number must be obtained, and proper IRS reporting is required (which also requires detailed accounting). This is where most people fail: it's just a huge step that most people would rather avoid, because it will usually require finding a partner or hiring some specialized help (accountant).
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