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gmat · 02-16-2003, 08:19 AM

I second that.

Bill, i belong to the "engineering" group. I understand fully the formulas and graphs you show in your articles. And yet when buying time comes, i'm an "average" user. Maybe because my first goal is silence, and then OCing...
Lets make a different classification of target audience:
- the buyers
- DIY-ers
- manufacturers
The first category is moderately interested in that "last degree". Other factors are more important
The second category is obviously very interested, provided they understand the theory
The third category *must* be interested in that kind of read (if they don't do the testing themselves).

So Jaydee, what is your target audience ? Highlighting advantages of a channel design or a baseplate thickness is good for makers, but buyers want the whole picture, not engineering details.
Say, if two blocks come at 1°C per 100W difference, you can state that in a real PC they'll produce exactly the same results... When choosing which WB to buy for an actual system, the exact final temp is not the main factor (if WBs are close enough in performance).
Guess what, the only ppl who *really* care about that extra degree, apart from makers, are those who care about those extra 30 points (out of 15000) on the 3D Mark. Guess what kind of [H]yped-up review they usually read...

02-16-2003, 08:19 AM	#19
gmat Thermophile Join Date: Mar 2001 Location: France Posts: 1,221	I second that. Bill, i belong to the "engineering" group. I understand fully the formulas and graphs you show in your articles. And yet when buying time comes, i'm an "average" user. Maybe because my first goal is silence, and then OCing... Lets make a different classification of target audience: - the buyers - DIY-ers - manufacturers The first category is moderately interested in that "last degree". Other factors are more important The second category is obviously very interested, provided they understand the theory The third category must be interested in that kind of read (if they don't do the testing themselves). So Jaydee, what is your target audience ? Highlighting advantages of a channel design or a baseplate thickness is good for makers, but buyers want the whole picture, not engineering details. Say, if two blocks come at 1°C per 100W difference, you can state that in a real PC they'll produce exactly the same results... When choosing which WB to buy for an actual system, the exact final temp is not the main factor (if WBs are close enough in performance). Guess what, the only ppl who really care about that extra degree, apart from makers, are those who care about those extra 30 points (out of 15000) on the 3D Mark. Guess what kind of [H]yped-up review they usually read...