Of course it sucks... but :
- The average consumer doesnt know jack about what's good and whats not for cooling.
- The average consumer doesnt read or is interested in complicated stuff . (We're the minority)
- It looks good. It looks like a good ideia.
- Its cheap. For what it announces.
- Its supposed to be a fool proof WC compact system.
Anyone that knows what a cpu , a cooler , and a socket is and has a webbrowser is a potential buyer

. So someone will buy. And then there are the ones that buy just to test the possibility that it can actually work.