ZX,
Late as regards this thread but some basics that would help your search. If you're only inerested in a few phrases for your intro then this post will be of no use to you.
Heat transfer is general divided into 3 areas of study: conduction, convection, and radiation.
"moving water" as you call it falls under the area of convection. Looking covection up in Webster's works fine for a better understanding of the word.
Convection (convective heat transfer) is further divided into natural convection and forced convection. Natural convection is driven by density differences and gravity, buoyancy (same thing that floats a boat). (Fluid velocities in natural convection are low compared to those of forced convection.) Forced convection generally relates to pumping the fluid (gas or liquid) and the pumping dominates the effect of gravity to the point that the effect of gravity is ignored. Your "moving water" for water cooling fits into the area of forced convection.
Maybe that'll help a little for web searches. You should be able to find tons of basic info on the web. Available books can be found also but they'll generally be written for engineering or physisc courses.
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