I disagree with you there slightly Joe about overclocking. Every day at our store we have 1-2 people talk to us about overclocking, what parts we recommend. Those sort of customers typically have money to spend too
If you're concerned about how good aircooling is compared to watercooling then why don't you do a test? buy an slk900 with a couple of fans, convince cathar to send you a WW waterblock, and go for it.
I still beleive there is a long way to go in watercooling, and I beleive that this site is still the only one of two on the net that is actually worthwhile. (oc'ers.com is the other)
Ever since I've known you Joe I've always talked about this site needing more articles, and that comment doesn't change. most of the big sites post anywhere between one and 5 articles a week. I realise many of the big sites have professional reviewers who don't work, but it's still something to consider. it doesn't need to be a huge watercooling system everyday, a simple waterblock review would be ok