I think anyone who buys a $500 gfx card is using their bong for something other than computer cooling....
It is a bit annoying how much companies target your penis instead of your brain; yet so many people go for it that I understand why.
And of course there wasn't a large deal about nVidia's optimizations- we have come to expect nothing less. Computer companies see no need to make a product quieter, faster, better, because just saying it is works just as well and is cheaper.
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