I'm a bit of a nit-picker, and I object to the word "bong".
"Bong" refers to what some evaporative cooling tower implementations look like, but some look nothing like a "bong" shape, and the word "bong" is a drug reference, which is hardly suitable for a public article.
It's okay if you talk about Evaporative Cooling based coolers, and then make a mention that some implementations look similar to a "bong" and hence the nick-name, but the word "bong" has nothing at all to do with an Evaporative Cooling Tower, and is a poor descriptive term for one.
Look at Volenti's tube and chamois ECT. I've even seen a milk-crate based ECT that was very small and compact.
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