Well, first off, if anyone ever thought that a BIX was expensive, at >$50, they're in for a sticker shock: $250.00 !!!
I think it's mostly eye candy: the chrome job is very nice.
I would have opted for a blower, which would have extracted the most amount of performance. I'm still trying to figure out how to mount mine
, but with my 6 by 8" heatercore (now mounted), I have no doubt that I'll get top performance out of it.
The blower might have resulted in a unit that's about the same size. Not convinced that it would fit inside any case, but maybe that wasn't the objective.