And if you looked at Procooling's total history of writing articles and reviews online then more people have read read our opinions than Ion's site. Your point? I have one: I don't go waving my dick around and bragging about it.
What is really sad to me is that the comments about objectivity and running websites for the benefit of consumers and not mfgrs IS the useful part of this thread. I doubt that you guys will hold it in the proper regard though.
Reviewers should always stop and think whenconcluding "Would I be happy if I had just paid for this product out of my own pocket? Would my best friend who I see every day be happy with me if he bought this based upon my recommendation?" as well as "Is the mfgr going to be upset with how I say this?". When you don't, EDUCATED consumers (you know the ones that Ion would rather not have read his previews) can see right through it.
Credibility is a website's only real asset. Keep that in mind. If perception is you are in mfgr's pockets or simply not doing quality reviews, then it will hurt you in the long run.
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