Plz forgive me if I made an ignorant assumption as to where you got your swiftech stuff. That was uncalled for on my part and I appologize. My goal is not to misrepresent the truth at all, but to just point out how bias fits into many things weather intended or not.
You are correct, I am bias. I have already made conclusions based on previous perceptions. They are not always accurate. However, if I were to study engineering would this therefore remove me from bias at all?

No.
I think the crux of this entire thread can be summed up. We all have bias. Even engineers and the people who spew falsely that they have no bias whatsoever. Thats like someone saying they have never unintentionally lied. Doesn't happen.
It is interesting to see the interest it has generated. I have enjoyed it immensely.
New edit: Just saw that last post...
pH, I am not dinging your review numbers what so ever. I am just pointing out how bias CAN creap in or be injected. I am not saying that you DID profit from it. It was an arguement to consider, and show how steps along the way influence and persuade. All bias can't be seen in replicateable numbers.. no it comes in when people select the product, and then deliver the numbers. I am only having a HOWLINGLY good time laughing at the people who say they are without bias because that is the largest false statement I have ever seen.