True, the site is very lite on real hard info about what makes the damn thing worth $3500, bus then again, take a look at BoXX's site..
http://www.boxxtech.com/asp/cf_step2...InstanceID=292
That's a $3000 gaming box.. and you can bet it's not anywhere near silent. It's not even watercooled!
I folllow the Mac world as well as the x86 world, there's a lot of people who are just as fanatical about silence as watercooling.
Do a google search on 'silent pc'
then on watercooler pC or watercooled.
There's interest.
I've set up my work office as quiet as possible, got low speed fans in my PC and I use several 80mm fans to keep the air moving with 7V operation. Replaced the noisy 40mm CPU fan with a bigger 60mm fan. And then put the machine under my desk, with the back exhausts facing the corner of the cube walls that are fabric over foam. It makes a difference.