I am just curious to understand what your idea of Pro Cooling is.
IMO Professional Cooling is picking a computer system to build and then designed a cooling solution for it that will cover your needs and perform as designed. IMO Pro-Cooling can be air, water, TEC, passive or whatever else cools the system. Also just cooling the CPU IMO is not PRO. A professionally designed cooling system incorporates the entire PC from the CPU to the mosfets to the chipset. Everything in order to keep the computer running flawlessly and the way you want/expect it to.
A professional design includes taking data from as reliable information as you can get and then building the system from that data to meet your goal.
Now my thoughts on what I thought this site was focused on.
I thought it was focused on creating the information about cooling products and techniques to allow the readers to design and implement a professionally cooled PC.
I see people that seem to think PRO means EXTREME. Extreme cooling IMO means stuff people probably shouldn't do.

Like liquid nitrogen and sub zero TEC cooling. Stuff that creates a real issue of stability and reliability but gives bursts of extremely cold temps for whatever reason.
Just courious to hear your thoughts on what you think Pro-Cooling is and what you think this site is about and your thoughts on extreme cooling and what it is.
EDIT/P.S.: At this point I really have no idea what this site is focused on. Just posting my personal opinion speaking for myself.